The Research on the Social Model of Brand Building Based on Brand Relationship Theory

摘要：

　　In the context of the experience economy,Brand building pays moreand more attention to the establishment and maintenance of interaction between brands and consumers,consumers and the consumer,and so on.In the process of social branding by enterprises,products have to iterate updates at Internet speed,so that products can consistently meet the needs of users,create a good reputation; have witnessed continued growth of the user.With the growth of user number,the mass communication will form good reputation.Finally,that will produce the Matthew effect,form barriers to brand,and become the core competitiveness of enterprises.This is of great practical significance.

关键词： Brand Relationship Social Network Building Model MI Company

作者: WANG Dong

作者单位: Beijing Jiao tong University, P.R.China, 10120855

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 320-322

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）