A Study on the Soft Power of Sports Tourism in Jiangsu Province
Using the method of literature material analytic and the method of logical analytic to analyze the concept connotation of soft power and discuss the questions which exited in the construction of sports tourism soft power in jiangsu province.The paper has showed that Jiangsu province with the aid of its abundant economic potentiality,the geographical superiority and the rich natural resource,has laid the good hard power in the sports tourism.But looking from the competition pattern of sports tourism in the nation,the soft power of sports tourism is still weak in Jiangsu Province.It should be a strategy aim which to implement the soft power of Jiangsu Province sports tourism.Finally,proposed the related suggestions about developing the soft power of sports tourism in Jiangsu Province from the characteristic culture of sports tourism,the characteristic brand of sports tourism,training the professional of sports tourism and so on.
Sports tourism Hard power Soft power
CHENG Chaomin CHEN Jiaqi
School of Physical Education and Sports Science, Nanjing Normal University, Jiangsu, P.R.China ,210046
国际会议
the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)
北京
英文
323-327
2012-10-01（万方平台首次上网日期，不代表论文的发表时间）