Cultivation and Development of Mass Media and Chinas Cultural Soft Power Resources
This paper looks at the relation between mass media and Chinas soft power and discusses the role of mass media in international competition for cultural soft power and the phenomena by tracing back from the definition and functions of mass media.In the paper,the author believes targeted communication strategy should be formulated and soft power resources suitable for Chinese cultural characteristics developed in light of the phenomena and characteristics of Chinas mass media.The following aspects should be taken into account:forming a long-acting foreign communication mechanism and a linguistic environment conducive to information transmission,formulate effective cultural communication strategy,embody the Chinese values in the communication process and establish Chinese communication strategy in international affairs.
Mass media Soft power Resource development
MA Ying HONG Xiaonan
Faculty of Humanities and Social Sciences, Dalian University of Technology, P.R.China, 116024 ; Dali Faculty of Humanities and Social Sciences, Dalian University of Technology, P.R.China, 116024
国际会议
the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)
北京
英文
331-336
2012-10-01（万方平台首次上网日期，不代表论文的发表时间）