The Analysis on the Soft Power of Tourism of Shandong Province:Based on the Tourism Brand of Friendly Shandong

摘要：

　　The soft power of tourism has an effect on the development of tourism industry.In this article,the writer analyses the development situations about the soft power of tourism industry of Shandong Province from the perspective of the tourism brand of Friendly Shandong,analyzing the five elements of the brand of Friendly Shandong,namely,Qi-and-Lu Culture,tourism resources and products,policies,service level of tourism,qualities of residents.Through research,it turns out that the tourism brand of Friendly Shandong is basically successful,and the soft power of the tourism industry of Shandong Province has a certain amount of market competitiveness.

关键词： Soft power of tourism Friendly Shandong Tourism brand Shandong Province

作者: ZHANG Wenzheng

作者单位: School of Management, Shandong Institute of Business and Technology, P.R.China, 264005

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 372-375

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）