Quantitative Analysis on the Influencing Factors of Customer Loyalty in the Low-carbon Economy Era

摘要：

　　This paper makes a deep analysis on the type of the factors that affect customer loyalty in the low-carbon economy era,develops quantitative causal analysis model on the impact effects of various factors of customer loyalty,and suggests improving customer loyalty initiatives.

关键词： Low-carbon economy era Customer loyalty Importance degree Economic degree Comprehensive quantitative causal analysis model

作者: LI Xiaodong GAO Ying YAN Hong

作者单位: School of Management, University of Jinan, Jinan, P.R.China, 250022

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 382-386

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）