The Discussion on Improving Corporate Cultural Soft Power

摘要：

　　This thesis elicits the connotation and mechanism of corporate cultural soft power on the basis of corporate culture,discusses how to promote corporate cultural soft power and advocates that modern corporate should build,constantly innovate and recycle a unique corporate culture so as to achieve the longterm development.

关键词： Corporate culture Soft power Corporate core competencies

作者: SUI Min GUO Xiaosha SUN Yanheng

作者单位: School of Management, University of Jinan, Shandong Jinan, P.R.China, 250022; Soft Power Research Ce School of Management, Ocean University of China, Shandong Qingdao, P.R.China, 266100 School of Management, University of Jinan, Shandong Jinan, P.R.China, 250022

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 465-469

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）