An Analysis of the Factors in Developing Soft Power of an Enterprise

摘要：

　　Soft power of is a key component of the competitiveness of an enterprises,playing a more and more important role in the enterprise operation.Creativity of an enterprise is key to its soft power.This paper is to make a systematical analysis of the factors in developing soft power of an enterprise,and put forward a set of measures in doing it.

关键词： Soft power Creativity Enterprise culture

作者: SHEN Xiuqing

作者单位: Inner Mongolia Agricultural University, Huhhot, P.R.China, 010018; Inner Mongolia Finance and Economics College, Huhhot, P.R.China, 010070

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 474-478

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）