The Implementation of Risk Management to Enhance Enterprise Soft Power

摘要：

　　In the modern society,with the social development the competition between enterprises is comprehensive strength.And the unique social reputation,enterprise management and brand influence of soft power are becoming an important part of the core competitiveness of enterprises,and the increasingly important role in the development and construction of companies.In this paper,the meaning of soft power and mechanism of the existing results are reviewed,based on the proposed risk management approach to enhance the soft power as an important means,and analyses mechanisms how the enterprise risk management enhance soft power,and raise recommendations.

关键词： Soft power Risk management Mechanisms

作者: HUANG Wenyuan JIN Yanhua

作者单位: School of Economics and Management, Beijing University of Chemical Technology, P.R.China, 100029 School of Arts and Law, Beijing University of Chemical Technology, P.R.China, 100029

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 479-483

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）