Analyzing the Elements of Enterprise Soft Power from the Perspective of Business and Community

摘要：

　　Soft power is the invisible ability which the enterprise appeals through competition rather than compulsory acquisition.Based on the concept soft power put forward by Joseph Nye,soft power includes team managing,business purpose,social responsibility and public evaluation from the perspective of business and community.This paper talks about specific forms of the elements of soft power and its effect to enterprise growth,and reveals the differences,similarities and interaction among the elements of soft power.

关键词： Enterprise and community perspective Enterprise soft power Elements Research Analyzing

作者: JI Hong TAN Xiaolan ZENG Chao

作者单位: JiangXi Normal University Business School, JiangXi province NanChang ziyang avenue No.99, P.R.China, JiangXi Normal University Science and Technology College Economy and Management department

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 489-493

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）