Research on Management of Private Entrepreneur Social Responsibility Image (PESRI)
Private entrepreneurs in China are such a businessman group as they get a rapid growth taking force of China reform and opening and economic and social fast transformation.Due to lacking sound growth environment,they are with the inevitable inherent ethics value defect,which leads to the illegal crimes and harm the interests of stakeholders and other events,so theft growth crisis appears.Rebuilding a new image with the aid of corporate social responsibility (CSR) become of great urgency.Based on the theories of CSR,stakeholders and Corporate Identification System (CIS),taking a large number of field researches and cases analyses as the basis,this paper develops entrepreneur social responsibility(ESR) target system,constructs an entrepreneur social responsibility image identification system(ESRⅡ).It is expected to promote the transformation and upgrade of private entrepreneurs through advocating private entrepreneur social responsibility image mind (PESRIM) and normalized management.
Private enterprise Corporate social responsibility Responsibility image Dissemination management
LIU Cangyan
Business School, Wenzhou University, Wenzhou City, Zhejiang Province, P.R.China 325035
国际会议
the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)
北京
英文
494-500
2012-10-01（万方平台首次上网日期，不代表论文的发表时间）