Study on the Enhancement of Soft Power in Third Party Logistics Strategy

摘要：

　　The third-party logistics development in China is relatively backward,and as the process of economic globalization,logistics outsourcing logistics demand is growing,so the development of third-party logistics has become an inevitable trend of Chinas logistics development.This paper analyzes the current problems in third party logistics,and henceforth proposes the approaches to improve the soft power strategy of third-party logistics companies.

关键词： Third-party logistics Enterprises Soft power Strategy

作者: LI Jing LI Xia

作者单位: Economic of Management School, Shandong Xiehe University, Jinan P.R.China, 250017 School of Political Science and Public Administration, University of Jinan, P.R.China, Jinan 250022

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 506-510

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）