The Research on Oil Logistics Center Optimal Pricing Strategy Based on the Reverse Logistics Integration

摘要：

　　An effective reverse logistic integration is used as an important competitive policy in the marketplace to substantially influence product sales.The purpose of this paper is to propose the use of an oil logistics center as a return service provider,and develops optimal decision policies for both the seller and the oil logistics center.A profit-maximization model is presented to jointly obtain optimal policies for the seller and the oil logistics center through the use of Stackelberg like game theory,where the seller acts as the leader and the oil logistics center acts as the follower.This paper offers a number of managerial guidelines for using marketing and operational strategy variables to influence the market reaction parameters so as to obtain the maximum benefit from the market.

关键词： Reverse logistic Oil logistics center Logistics integration pricing strategy

作者: YANG Ziqing

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 511-516

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）