Ping an Insurance Company:Implementation of the Proposed CRM

摘要：

　　The author will make further exploration on the customer relationship theory with the present development of Chinas insurance and relevant analysis on the application of CRM by insurance.Specific implementation effects have been discussed which are mainly based on cognitive knowledge for CRM in Insurance Company,the specific difficulties that exist in the implementation of CRM in PingAn Co.have been analyzed,and the forecast for the promotion of CRM has been completed.

关键词： CRM Insurance

作者: DING Xiaoli

作者单位: Dezhou University, Department of Economic Management, D.Z.P.R.China, 253023

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 517-521

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）