Construction Approach of Enterprises Soft Power Based on E-commerce

摘要：

　　The development of the Internet and E-commerce makes the enterprises competition beyond the time-space constraints.The rules of traditional market competition also have been changed.Soft power has become as important as hard power in the enterprises development.Based on the analysis of the E-commerce and soft power theory,this paper has done extensive studies of impact of E-commerce over enterprises soft power.Finally,we have suggested construction approach of enterprises soft power based on E-commerce.

关键词： E-commerce Enterprises soft power Construction

作者: GUO Chunyuan

作者单位: School of Management, University of Jinan, Jinan, P.R.China, 250022

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 527-531

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）