Application Research of Data Warehouse in CRM
Customer relationship management (CRM) is an integral part in the manufacturing enterprise information.The content of CRM is based on customer information and business transaction data,and using computer information technology to deeply analysis massive data of data warehouse.The purpose is to identify customers different features and analyze customer behaviors,then dig out the information of commercial value to help business planning and decision-making related business activities.The thesis introduces the system of the CRM based on Data Warehouse:to describe and predict the model of enterprise customers behavior by data warehouse and data mining theory and technology.The purpose is to optimize the entire CRM process,and effectively realize customer relationship management ultimately.Research and analysis of data warehouse in CRM to achieve other functions such as customer behavior analysis,key customers found and market performance evaluation.It can further analyze amounts of customer information in data warehouse,acquire efficient information about how to enhance the advantages of market competition,make the concept and goal of CRM can be achieved and satisfy the demand and challenge in modern e-commerce times.It can help enterprises increase market decision-making ability,gain competitive advantages and perfect business plan.
Customer Relation Management Data Warehouse Data Mining
Yan Qun Ou Li Zhou Yu Ping Fang
College of Economy and Management,University of South China,Hengyang 421001,Hunan,China
国际会议
广州
英文
854-857
2012-11-16（万方平台首次上网日期，不代表论文的发表时间）