Research on Enterprise Crisis Management Strategy Based on Network Public Opinions
Taking advantage of its wide coverage,rapid spread,concealment and irrationality of the Internet users and other characteristics,new media of network not only bring new ways to express opinion for public,but also provide a new subject for the study of enterprise Crisis management.This paper defines and analyses the network public opinion and its influence and points out the sudden crisis that may occur under the role of network public opinion in the enterprise.From three aspects of media,the audience of media and network public opinion in different propagation phase,the author explores how enterprise grasp the publics views on enterprises crisis by monitoring network public opinion and proposes some suggestions on how to deal with sudden network crisis accidents,combining with the propagation of the general lnternet public opinion and the use of Crisis management thinking on how to deal with the mutation network crisis.Finally,the paper offers ways of guiding public opinion,defusing crisis and strategy of dealing with crisis in different stages to enterprise.
Network public opinions Enterprise Crisis management
LU Jian-feng FAN Xiao-yun
College of Information Science and Technology,Bohai University,P.R.China,121013 Computer Department,Liaoning Petro-chemical Vocational & Technology College,P.R.China,121013
国际会议
北京
英文
187-190
2012-10-17（万方平台首次上网日期，不代表论文的发表时间）