Analysis of Index System and Model Construction of Ingredient Co Branding Image

摘要：

　　On the basis of analysis of the advantages and functions of the ingredient co-branding,evaluation index system of the ingredient co-branding image was builded from the three aspects of product image,corporate image and marketing hype image.The structural equation model was also used to build the relational model of every index.Finally fuzzy comprehensive evaluation method was adopted to build the evaluation model of the ingredient co-branding image.

关键词： ingredient co-branding brand image index system model construction

作者: Hong-Yan Hu Shou-Zhong Hu

作者单位: Shanghai University of Engineering Science, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 2012 SHANGHAI GRADUATE STUDENT ACADEMIC INNOVATION FORUM OF FASHION AND TEXTILE DESIGH(2012上海纺织服装创意设计研究生学术论坛)

会议地点: 上海

会议语种:英文

页码: 48-53

在线出版日期: 2012-07-18（万方平台首次上网日期，不代表论文的发表时间）