Marketing Strategy Based on Emotional Driving Model for the Leisure Brands

摘要：

　　While the perceptual expense time coming,the consumers pay great attentions to their emotional experiences when they get products or services.The brand has to get the competency through its emotional value,when the homogenization and competition for leisure clothing brand is becoming more intensive.Based on the emotional driving model,the leisure clothing brands was analysized from the aspects of emotion delivery in the product design,emotional communication,emotional platform development and emotion services.

关键词： leisure clothing brand marketing strategy emotional driving model

作者: Xin-Ling Tang

作者单位: Shanghai University of Engineering Science, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 2012 SHANGHAI GRADUATE STUDENT ACADEMIC INNOVATION FORUM OF FASHION AND TEXTILE DESIGH(2012上海纺织服装创意设计研究生学术论坛)

会议地点: 上海

会议语种:英文

页码: 93-96

在线出版日期: 2012-07-18（万方平台首次上网日期，不代表论文的发表时间）