The New Path for Denim Garment Manufacturers to develop to Supercorp

摘要：

　　Chinas denim apparel started from the 1970s.After nearly 40 years of development,it has become the worlds leading manufacturing industry,80% of denim clothing brand in the world are manufactured in China by OEM.But Chinas denim manufacturing enterprises are the lack of well-known brands and there are merely supercorp.The paper points out several new paths for denim garment manufacturers to develop supercorps (Note:“supercorp is derived from super and corporation) and provides a reference for enterprise development.

关键词： denim supercorp path

作者: Xiao-Yun Zhu Ai-Bing Wang Bang-Wei Chen

作者单位: Shanghai Textile Research Institute, Shanghai, 200082, China Shanghai Textile Holding Co., Ltd, Shanghai, 200336, China

会议类型: 国际会议

会议名称: 2012 SHANGHAI GRADUATE STUDENT ACADEMIC INNOVATION FORUM OF FASHION AND TEXTILE DESIGH(2012上海纺织服装创意设计研究生学术论坛)

会议地点: 上海

会议语种:英文

页码: 243-245

在线出版日期: 2012-07-18（万方平台首次上网日期，不代表论文的发表时间）