Manufacturer-retailer collaboration for production and marketing planning

摘要：

　　In this study,we propose the production and marketing planning of decentralized supply chain with capacitated constraint in a single-retailer Stackelberg and a single-manufacturer under VMI and consignment agreements.The study formulates the mathematics-based profit-maximization model and develops the solution procedures under collaborative and non-collaborative programs over a multi-period planning horizon.The analysis reveals that the benefit generated from collaborative program can significantly achieve channel-wide profit improvements.

关键词： manufacturer-retailer collaboration production marketing

作者: Liang-Tu Chen Tsui-Ping Wu

作者单位: Department of Commerce Automation and Management, National Pingtung Institute of Commerce 51, Minshe Graduate Institute of E-Business, National Pingtung Institute of Commerce51, Minsheng E.Rd, Pingtung

会议类型: 国际会议

会议名称: the Second International Conference on Frontiers of Manufacturing and Design Science(第二届制造与设计科学国际会议(ICFMD 2011))

会议地点: 台湾

会议语种:英文

页码: 1347-1351

在线出版日期: 2011-12-11（万方平台首次上网日期，不代表论文的发表时间）