Analysis of Quality Crisis and Recovery Model of Regional Brand Market

摘要：

　　Because of the different influencing factors,the defective market of regional brand would be contrary to Akerlof adverse selection model,it will still exist.Therefore,this paper establishes the consumer incentive model and local government regulation model.Models shows:Defective market will gradually revert to genuine market by raising prices,improving product information penetration,increasing penalties and reducing inspection costs.Using the adulteration scandal about Wuchang rice flower as a case sample enhances the credibility of theoretical research findings.

关键词： Regional Brand Market Akerlof Model Consumer Incentive Model Local Government Regulation Model

作者: TONG Guang-ji WANG Wei

作者单位: College of Economics and Management, Northeast Forestry University, Harbin Heilongjiang, China

会议类型: 国际会议

会议名称: the Second International Conference on Frontiers of Manufacturing and Design Science(第二届制造与设计科学国际会议(ICFMD 2011))

会议地点: 台湾

会议语种:英文

页码: 1352-1357

在线出版日期: 2011-12-11（万方平台首次上网日期，不代表论文的发表时间）