Chinese Internet Companies and Their Quest for Globalization

摘要：

　　Chinese internet companies have seen an unprecedented growth over the past decade.However,very few are recognized brands outside of China while some seek to develop their brands in foreign markets.This paper analyzes the marketing strategies of two internet companies: Baidu and Tencent and their quest for globalization.

关键词： Baidu Tencent internet branding marketing globalization China

作者: Harlan D.Whatley

作者单位: Swiss Management Center, Zurich, Switzerland

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 229-235

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）