Research on the Life Insurants Behavior during the Current Economic and Financial Crisis
The paper considers that the life insurance sector has been really affected by the financial crisis,the factors that favored this decrease being higher unemployment and the insurants lower income.We thought that one of the factors that had a significant impact on this sector was the psychological one,so we carried out some research.Since the beginning of the financial crisis,the customers and the insurants fears and the uncertainty of the financial security have led to an increase in the number of the repurchased contracts and in the intention of postponing the signing of an insurance policy.
Financial safety insurant life insurance marketing research customers behavior
Nicoleta Grideanu
Spiru Haret University, Faculty of Management, Brasov, Romania
国际会议
北京
英文
313-316
2013-03-14（万方平台首次上网日期，不代表论文的发表时间）