The Influence Factors of UsersAttitude to Adopt Mobile Business

摘要：

　　Based on qualitative and quantitative study,the success influential factors of usersadopting a mobile business can be categorized in 5 dimensions:Perceived Usefulness,Perceived Ease of Use,Mobile Content,Perceived Risk and Environment issue,this also can be grouped as the users attitude.The regression analysis shows that the attitude toward mobile business significantly influences the users’usage of mobile business.The more positive attitude the users have toward mobile business,the greater their adoptions would be.In addition,perceived sefulness,perceived ease of use would affect users’attitude toward using mobile business as well,but these two perceptions wouldnt prompt the attitude greatly The mobile content and environment issue positively 1nfluence the usersadoption of mobile business.

关键词： Mobile Business Influence factors Users Attitude

作者: Yida Wang

作者单位: Department of Strategy and Marketing Management,Management School,Hangzhou Dianzi University,Hangzhou,China

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 365-368

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）