Reflection on Organizational Culture from the Perspective of Inner Moral

摘要：

　　Moral was not intrinsic in business,because non-moral business myth had been popular in both theory and practice for a long time.In order to survive in the consumer campaigns,companies tied to combine organizational culture and moral in three stages:spontaneously seeking for social morality,identifying moral norms,and consciously spreading moral norms in organizational culture But in fact organizational moral might easily become an inner moral and serves for the benefits of organizations,which will do harms to organizations and the public.

关键词： Organizational Culture Organizational Moral Inner Moral

作者: Bing Yan Keling Zheng Bing Xu

作者单位: School of Humanities and Arts,Northeast Petroleum University,Daqing,China,163318 China Petroleum 6th Construction Company,Taian,China,271000

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 369-372

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）