The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic

摘要：

　　The article analyzes consumers perception of the price of selected activities of policies that are implemented in the process of building and managing the brand value 1n the specific conditions of the Slovak Republic.Subsequently,the partial proposals for the pricing policy activities are formulated in specific stages of life cycle of brand in general.

关键词： brand branding brand value pricing policy

作者: Kri(z)anová Majerová

作者单位: University of(Z)ilina,FPEDAS,KE,Univerzitná 1,01026(Z)ilina,Slovak Republic University of(Z)ilina,FPEDAS,KE,Univerzitná,101026(Z)ilina,Slovak Republic

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 416-419

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）