Dynamic Pricing with Consumer-Generated Information

摘要：

　　We study a firms pricing strategy in response to consumer-generated information (online word-of-mouth).The firm sells durable goods to consumers over two periods.After the first period sales,an aggregated signal about the second perind demand is generated.The precision of consumer-generated information depends on the size of the user base in the first period.We show that,although a firm has no control over the content of information,it always cuts the first-period price to induce information (comparing to the case where there is no consumer-generated information).The consumer-generated information increases the firms profitability.

关键词： consumer-generated information dynamic pricing experience goods durable goods online word-of-mouth

作者: Tian Li

作者单位: School of Business,East China University of Science and Technology,Shanghai

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 498-501

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）