Cross-cultural Influence on Management of International Business
With the management of innovation and technology,the number of multinational corporations is growing steadily and their business fields are expanding.Therefore,this paper expounds and analyzes the basic opinions of culture and management of international business,discloses the importance and necessity of cross-cultural study and education for the global manager and those in management positions through analyzing the benefits of cross-cultural research in managing and marketing so as to promote international business and operate effectively in a complex world market.
cross-culture management global manager international business
Hongli Gao
Faculty of Humanities and Foreign Languages Xian University of Technology,710048 Xian,Shaanxi Province,China
国际会议
北京
英文
530-533
2013-03-14（万方平台首次上网日期，不代表论文的发表时间）