The Effect of Institution Based Trust on Mobile Banking Utilization

摘要：

　　The paper reports the findings of a study investigating the effect of institution based trust on mobile banking utilization.Using the survey research methodology involving 312 respondent who were mobile banking users,it was found that both components of institution-based trust which are structural normality and structural assurance have positive effect on mobile banking utilization.The findings suggest the importance of maintaining conducive mobile banking environment so as to ensure continuous and increased utilization among users.

关键词： institution based trust structural normality structural assurance mobile banking

作者: Mohamad Noorman Masrek Normah Omar Dang Merduwati Hashim

作者单位: Accounting Research Institute,Universiti Teknologi MARA Faculty of Information Management,Universiti Teknologi MARA

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 728-731

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）