会议专题

The Effect of Institution Based Trust on Mobile Banking Utilization

  The paper reports the findings of a study investigating the effect of institution based trust on mobile banking utilization.Using the survey research methodology involving 312 respondent who were mobile banking users,it was found that both components of institution-based trust which are structural normality and structural assurance have positive effect on mobile banking utilization.The findings suggest the importance of maintaining conducive mobile banking environment so as to ensure continuous and increased utilization among users.

institution based trust structural normality structural assurance mobile banking

Mohamad Noorman Masrek Normah Omar Dang Merduwati Hashim

Accounting Research Institute,Universiti Teknologi MARA Faculty of Information Management,Universiti Teknologi MARA

国际会议

2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

北京

英文

728-731

2013-03-14(万方平台首次上网日期,不代表论文的发表时间)