The Effect of Institution Based Trust on Mobile Banking Utilization
The paper reports the findings of a study investigating the effect of institution based trust on mobile banking utilization.Using the survey research methodology involving 312 respondent who were mobile banking users,it was found that both components of institution-based trust which are structural normality and structural assurance have positive effect on mobile banking utilization.The findings suggest the importance of maintaining conducive mobile banking environment so as to ensure continuous and increased utilization among users.
institution based trust structural normality structural assurance mobile banking
Mohamad Noorman Masrek Normah Omar Dang Merduwati Hashim
Accounting Research Institute,Universiti Teknologi MARA Faculty of Information Management,Universiti Teknologi MARA
国际会议
北京
英文
728-731
2013-03-14(万方平台首次上网日期,不代表论文的发表时间)