Study on the Use of an iPad app for University Student Recruitment

摘要：

　　Multi-touch tablet devices,like the iPad,are increasingly used for sales and marketing activities.In the higher education sector,these devices can contribute to university promotion and student recruitment.With this purpose,we have created an iPad app to be used by university informants in orientation fairs addressed to secondary school students,and evaluated its usage in a fair.Two questionnaires have been distributed between informants and visitors to evaluate their satisfaction.The results show that the app has contributed to improve the task of informants,and has produced a positive impact in visitors.

关键词： educational reforill student recruitment marketing app human-centred design education fairs

作者: Xavier Ferre Ricardo Imbert Emilia Palma Miguel-Angel Pascual

作者单位: Facultad de Informática-Universidad Politécnica de Madrid E.I.Aeronáutica y del Espacio-Universidad Politécnica de Madrid

会议类型: 国际会议

会议名称: 2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))

会议地点: 北京

会议语种:英文

页码: 849-852

在线出版日期: 2013-03-14（万方平台首次上网日期，不代表论文的发表时间）