An Empirical Analysis of the Network Structural of Microblogging Based on Social Network Theory

摘要：

　　Microblogging is a new social network platform which has developed rapidly after blog in China.Sina Weibo,one of the microblogging services in China,hasbecomethemostpopular andthelargestmicrobloggingsite by its celebrity strategy.Based on social network theory,this study analyzes the Sina Weibos network structural by UCINET.Our empirical findings are as follows: (1) the celebrities in the core position of Sina Weibo,and the ordinary users in the periphery position; (2) the celebrities are prominent and closely connected,whereas little communication between the ordinary users.

关键词： Microblogging Social Network Theory Network Structure

作者: CHENG Zhenyu LU Tingjie

作者单位: School of Economics and Management Beijing University of Posts and Telecommunications Beijing, China

会议类型: 国际会议

会议名称: 2012 IEEE 14th International Conference on Communication Technology(2012年第十四届通信技术国际会议(ICCT 2012))

会议地点: 成都

会议语种:英文

页码: 1466-1470

在线出版日期: 2012-11-09（万方平台首次上网日期，不代表论文的发表时间）