Study on Network Exhibition Based Customer Demand to COINFO2012 Proceedings
Rapid development of science and technology result in convergence of product and boom of service industry，including exhibition industry. To enhance their competitive advantages, more and more enterprises in this line manage to diagnose customer needs and then do their utmost to meet them. As customer of network exhibition, exhibitors and visitors always expect to access, retrieve and release information easily, quickly, punctually and duly firstly. Secondly, exhibitors buying virtual stand aims to publicize so that they hope their products to be displayed realistically; while visitors hope to walk through an immersive and interactive virtual environment, just like in a “real exhibition. Thirdly, both exhibitors and visitors want efficient and secure management so as to simplify operation procedure and optimize management flow. At last, customer, as computer user, request for excellent service so that they can join the exhibition, concludes a deal and use the website expediently.
network exhibition customer demand requirements for information requirements for marketing requirements for management requirements for service
Weiling Jiao
Economics and Management School, Yancheng Institute of technology Yancheng, Jiangsu, P.R. China
国际会议
南京
英文
1-8
2012-11-23（万方平台首次上网日期，不代表论文的发表时间）