Statistics and Analysis of Bank Customers Financial Consumption Behaviors
Consumer praxiology is not only the mother of all marketing methods but also the axiom assumption basis of marketing management. Only when the customers thinking patterns and habits have been learned of can effective marketing means be found and can corporate resources be used creatively. This essay analyzes and studies on the impact the process involved consumers decision making, consumers dual identity and the customer life cycle, and customer satisfaction and other aspects have on our countrys commercial banks marketing strategy selection on the basis of in-depth analysis of the current development status of retail customers of our countrys commercial banks and the current marketing strategy status and issues of retail customers of our countrys commercial banks. Accordingly, a marketing strategy selection model based on consumer confidence, consumer participation, consumer sen ice channel selection is established. Then, this essay selects some banks as the object of empirical analysis, and makes feasible analysis on the established marketing strategy selection model. According to the empirical analysis, the established bank customer marketing strategy selection model based on the consumer behavior is feasible and scientific and rational.
Banks Customers Finance Consumption Behaviors
Daibo Xiao
Economics and Management School of Wuhan University,Wuhan 430072, China
国际会议
杭州
英文
257-260
2012-10-28（万方平台首次上网日期，不代表论文的发表时间）