A General Introduction to PR Development in China from 2006 to 2010
This current report takes the five years of 2006-2010 as a period for observation, goes over the most significant PR events during the five-year period, makes a summary of the history of PR development, conducts an analysis on the course of PR development. Analysis of 10 areas of development, namely government PR, business corporation PR, nongovernmental and NGO PR, specialized PR companies, PR associations, PR media, PR research, and PR education, crisis PR, and international PR. Great efforts are made to explore new problems, features and tendencies of this period and their impact on the future development of Chinas PR industry.
China PR industry Development Features Tendencies 2006-2010
JI Hua-qiang WUYou-fu FAN Zheng
College of International Business, Shanghai International Studies University, Shanghai, P.R. China, 200083
国际会议
2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)
印度海德拉巴
英文
249-258
2012-10-25（万方平台首次上网日期，不代表论文的发表时间）