An Analysis of Media Resonance Impact on Public Policy Agendas —A Case Study of Sanya Customer Fleecing Gate

摘要：

With the large number and rapid growth of Micro-blog users in recent years, a social hot issue triggered by new media usually leads to the massive media coverage. The large-scale media reporting phenomenon is called Media Resonance which would turn national attention to the hot issues and guide public opinions. Meanwhile, Media Resonance could pressure decision makers to adjust their policies and resetting the policy agenda. This thesis aims to from the view of communication, refers the mass communication and interpersonal communication theory, combined the content analysis and qualitative methods, take the case of Sanya Customer Fleecing Gate as an example, to analyze the Media Resonances impact on public policy agendas.

关键词： Media resonance Micro blog Public policy Sanya customer fleecing gate

作者: DONG Shun-xiang ZHAN Xun

作者单位: School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu, P.R. China, 611731

会议类型: 国际会议

会议名称: 2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)

会议地点: 印度海德拉巴

会议语种:英文

页码: 716-721

在线出版日期: 2012-10-25（万方平台首次上网日期，不代表论文的发表时间）