Research on the Effect of Diffusion of Information for Official Microblog of Local Government in China
If the year of 2010 is called microblog year of China, the year of 2011 is called microblog year of the government in China. Especially, with the opening of two conferences nationwide in March 2012, the governmental microblogs are increasingly developed. With the beginning and development of the microblog, the location of the government is changed. Staffs of the government can take full advantage of the platform of the microblog, communicating with net citizens by setting up the governmental microblogs. Analysis on several government microblogs in the three areas of eastern, center and western in China, we adopt the content and form of expression of microblog to describe how to influence the dissemination of results. It sums up and analyzes the modes of informational transmission of official microblogs of local governments in China so as to provide feasible suggestions to improve themselves in the future.
Local government Official microblog Information diffusion Effect
SHI Li-li XIE Mei
School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu, P.R. China, 611731
国际会议
2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)
印度海德拉巴
英文
770-777
2012-10-25（万方平台首次上网日期，不代表论文的发表时间）