Study on Chinese Local Governments Behaviors in Constructing Forest Food Regional Brand
Forest foods are from forest. The producing area environment includes the forest coverage rate, forest health degree, biodiversity, conservation of water and soil and other regional requirements cover air, soil, irrigation water. Therefore, the forest food regional brand value will reflect forest resources endowment, forest culture and ecological environment. The regional brand construction can transform forest resource gift advantage into forest food industry competitive advantage. It will promote the development of forest zone economy. The local government plays a special role in the forest food regional brand construction and maintenance. The article argues the meaning of regional brand for forest foods. It analyzes the economics characteristics for the brand including public goods, and the property right and externality. The article does research in multiple factors affecting brand construction from region, industry, enterprise and support factors and analyzes the relationship between the influence factors and local government behavior. By game theory, it demonstrates the construction process function of the local government behavior in the forest food regional brand.
Forest food Regional brand Local government Game theory
LING Lan ZHANG Ling YAN Yan
Tianjin University of Finance and Economics, Tianjin, P.R. China,300222 Tianjin University of Finance and Economics, Tianjin,P.R.China, 300222 School of Humanities and Social Sciences, North China Electric Power University, Hebei.P.R. China, 0
国际会议
2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)
印度海德拉巴
英文
54-59
2012-10-25（万方平台首次上网日期，不代表论文的发表时间）