The Realistic Predicament and Repair Path of Government Image Dissemination in New Media Age
Image building is one of the important functions of Government. A good government image is a roll booster of social stability, and will also promote the development of the local economy. Image building of Government has broad connotation, including the normal conduct of the Government image, the image repair of governments during crisis, and the image promotion by the government departments conscious. In recent years, with the development of advanced communications technology, the network has begun to assume some of the functions of traditional media, and received more and more attentions-not only the ordinary web users, but also governments and the Party committees at all levels. The arrival of the Internet era has brought a new opportunity of government image-building. On the one hand, the government can use the Internet to carry out crisis research. On the other hand, the Government can construct a new modern service-oriented government image with the basic features of faith government, the sunshine government and efficient government. However, in this particular background of the Network era, there are a series of complex factors restricting the governments image building. These factors include the complexity of network itself, the quality and ability of the governments, and the understanding of governments image by its own, and so on. Therefore, in the network era, government image management should clear the image management objectives, breakthrough the short board effect, and improve the ability of image dissemination in order to act effectively in the image management.
Opinion in cyberspace Government image Digital communication Public crisis
Dr. Kaneez Zehra
Assistant Professor, Department of Political Science and Public Administration, Maulana Azad National Urdu University, Gachibowli, Hyderabad 300032, Andhra Pradesh, India
国际会议
2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)
印度海德拉巴
英文
723-727
2012-10-25（万方平台首次上网日期，不代表论文的发表时间）