New Thoughts on Customer Value Study in China
It is good progress of marketing theory that customer value theorys discovery has been established to take customer and even customer value as the center position for research of marketing,. However in the past researches for customer value, customer perceived value has been emphasized and there was no good answer on which customers perceived with what scale. This paper states that customer perceived value is established in value transmission mechanism of its rear, namely it is based on the role of consumption values. With the change of a market environment and the strength of consumers sovereignty consciousness, especially when personal consumption is identified with and developed to become a mainstream consume culture in nowaday society, the role of the transmission is increasing in evidence. Studies of consumption values are to deepen customer value theory.
Customer value Values Consumption values Marketing
ZHOU Ya-rui LVRong-hua
School of Political Science and Public Administration, University of Electronic Science and Technolo The Department of Public Administration of Nanchang University, Nanchang, P.R. China, 330031
国际会议
2012 International Conference on Public Administration(8th)(2012年公共管理国际会议 ICPA)
印度海德拉巴
英文
815-819
2012-10-25（万方平台首次上网日期，不代表论文的发表时间）