会议专题

A fuzzy linguistic go/no-go decision model in new product development

New product development (NPD) is a quite risky and uncertain process. In order to reduce the risks and uncertainties, the firms need to evaluate their new product at each step carefully and make accurate decisions. This paper focuses on uncertain go/no-go decisions in the NPD process. To do so, a probabilistic approach is firstly proposed to elicit a probability distribution of the gateteams judgement. Secondly, a probabilistic approach is proposed to perform group and multicriteria aggregation with the random interpretation of group weights and criteria weights.

New product development Go/no-go decision Uncertainty Fuzzy linguistic approach

Hong-Bin Yan Tieju Ma

School of Business, East China University of Science and Technology, Meilong Road 130,Shanghai 20023 School of Business, East China University of Science and Technology, Meilong Road 130, Shanghai 2002

国际会议

第三届产品开发与可靠性进展国际会议

武汉

英文

121-129

2012-07-29(万方平台首次上网日期,不代表论文的发表时间)