A fuzzy linguistic go/no-go decision model in new product development
New product development (NPD) is a quite risky and uncertain process. In order to reduce the risks and uncertainties, the firms need to evaluate their new product at each step carefully and make accurate decisions. This paper focuses on uncertain go/no-go decisions in the NPD process. To do so, a probabilistic approach is firstly proposed to elicit a probability distribution of the gateteams judgement. Secondly, a probabilistic approach is proposed to perform group and multicriteria aggregation with the random interpretation of group weights and criteria weights.
New product development Go/no-go decision Uncertainty Fuzzy linguistic approach
Hong-Bin Yan Tieju Ma
School of Business, East China University of Science and Technology, Meilong Road 130,Shanghai 20023 School of Business, East China University of Science and Technology, Meilong Road 130, Shanghai 2002
国际会议
武汉
英文
121-129
2012-07-29(万方平台首次上网日期,不代表论文的发表时间)