On uncertainties of Kansei in Kansei Engineering: A fuzzy linguistic approach
Kansei Engineering (KE) has been developed as a methodology to deal with consumers subjective impressions and images of a product into the design elements of a product. One central step amongst KE is to generate the Kansei profiles of the products. Kansei is a quite subjective, ambiguous, and uncertain concept, which is frequently represented in linguistic forms. Toward this end, this paper tries to cope thoroughly with the uncertainties of Kansei in KE. A probabilistic approach is proposed to generate Kansei profiles involving the ``individual uncertainty, ``group uncertainty, and the partial semantic overlapping of Kansei. Our approach results with a probability distribution on a set of linguistic Kansei labels.
Kansei Engineering Kansei profile Individual uncertainty Group uncertainty Semantic overlapping
Hong-Bin Yan Tieju Ma
School of Business, East China University of Science and Technology, Meilong Road 130,Shanghai 20023 School of Business, East China University of Science and Technology, Meilong Road 130, Shanghai 2002
国际会议
武汉
英文
130-138
2012-07-29（万方平台首次上网日期，不代表论文的发表时间）