Research on E-commerce-based Rural Market Logistics Distribution
With the development of electronic commerce (ecommerce), the change of peoples consumption concept and the popularity of the Internet and computer, in the meantime, due to the further deepening of commodity circulation system, the increase of farmers incomes, the improvement of purchasing power and recognition of government to rural informationization, the commercial circulation in rural areas will certainly witnesses a rapid development. Rural e-commerce which is once ignored by people will bring new opportunities for enterprises, prosperity and development for new countryside because of its enormous market potential. This paper first illustrates the market demand, developmental potential, problems and development strategies of rural e-commerce, then analyzes the features of logistics distribution market in rural areas and its problems. Based on the methods of literature study and questionnaire, etc. the paper puts forward strategies of logistics distribution that is suitable and appropriate for rural market, namely, establishing the first-grade distribution net at the end of logistics distribution, that is, from counties, towns to villages, which can combine the supply of agricultural materials with that of household goods. In this way, sending industrial products to the countryside and transporting agricultural products to the city can realize a bidirectional and logistic operation so as to effectively reduce the logistics cost through the alliance of distribution enterprises and its joint distribution. All these strategies will exert a practical and far-reaching significance on resolving the problems regarding farmers, countryside and agriculture, improving the living standards in rural areas and building a new socialist countryside.
e-commerce market demand rural market information platform logistics distribution
Shi Xiao-yuan
Zhejiang Yuexiu University of Foreign Languages Logistics Management Department, International Business College, No.428 Kuaiji Road, Yue Cheng District, Shaoxing, Zhejiang, China
国际会议
The 4th International Conference on Logistics and Supply China Management 2012(第四届物流工程与供应链管理国际研讨会)
长沙
英文
109-114
2012-07-09（万方平台首次上网日期，不代表论文的发表时间）