Keywords Tender Price selected in the Generalized second Price Position Auction

摘要：

A main way of search engines providing their ad services is position auction. The advertisers lose much money in position auction for their inaccurate valuations of the optimal keyword tender price, so the problem of tender prices selected in position auction is eager to be solved. In this paper, from the perspective of an advertiser, we introduce a winning tender probability model in position auction, and then the optimal tender price selected model is formulated in the generalized second price position auction. Simulation results show that this model is of availability.

关键词： Position Auction Tender Price Winner Probability Generalized Second Price Auction

作者: Yuan Quan Wang Ding-wei

作者单位: State Key Laboratory of Synthetical Automation for Process Industries (Northeastern University), Col State Key Laboratory of Synthetical Automation for Process Industries (Northeastern University), Col

会议类型: 国际会议

会议名称: The 24th Chinese Control and Decision Conference (第24届中国控制与决策学术年会 2012 CCDC)

会议地点: 太原

会议语种:英文

页码: 816-820

在线出版日期: 2012-05-23（万方平台首次上网日期，不代表论文的发表时间）