The Case Study of Wuhan Outdoors Advertisement Installation Plan
Urban outdoors advertisement in reasonable way is vital to improve the urban landscape, so that to promote the local economic prosperity. This article focus on Wuhan Urban Outdoor Advertising Planning in Wuhan urban main district which is distinguished by urban function and its characteristic to analysis. According to the investigation, it is found that illegal construction, lackness of integrated awareness, lackness of advertising creation and bad vision effort are quite common. Urban planning suggestion are put forward in four aspect, building the citys characteristic outdoor advertising, strengthening the key sections of the planning and control, enhance the design of outdoor advertising, and improvement in the outdoor advertising management. Finally, urban outdoor advertising in the commercial area around the Hongshan Square is analyzed as in-depth case study.
Outdoors advertisement Installation Urban Planning Wuhan
Zhen Li Huang Yaping
School of Architecture and Urban Planning Huazhong University of Science and Technology Wuhan, China
国际会议
三峡
英文
1180-1184
2012-05-18（万方平台首次上网日期，不代表论文的发表时间）