Sports Stars Cultural Consciousness Under the Market Mechanism--Taking Ding Junhui and Li Na as Examples

摘要：

Through methods like web search, documentary analysis and expert interviews which aims to comprehensively analysis Ding Junhui and Li Nas answers in media interview after World Series, we think that in the current global market-oriented sports environment, the full and harmonious development of athletes cultural qualities is one of the key factors which determine whether they are able to build up image of world sports brands value. Since personality development is a prominent reflection to cultural consciousness, the awakening of cultural consciousness which reflects athletes charismatic personality, is one of the best symbols to demonstrate individual and national cultural images.

关键词： Market mechanism Sports stars Cultural awareness

作者: CHEN Shaoyan

作者单位: School of Physical Education of Jianghan University, 430056

会议类型: 国际会议

会议名称: 2012 International Symposium --Educational Research and Educational Technology(2012教育研究与教育技术国际学术会议)

会议地点: 合肥

会议语种:英文

页码: 211-214

在线出版日期: 2012-04-07（万方平台首次上网日期，不代表论文的发表时间）