The Study of Fashion Design Education-Focus on the Culture in the Promotion of the Brand Value
The cultural value of apparel brand is gradually becoming the central element of fashion design, which includes the attitude of life, the idea of value, the aesthetic taste, the personal accomplishment, the taste of fashion and the emotional needs. As a result, the value of culture is occupying a more and more important position in fashion design. This text suggests that, in the present area of fashion design education, the design concept of focusing on the culture to promote the brand value is very important to the training of a group of outstanding fashion designers. This design concept mainly consists of the form of the idea of the brand culture, the construction of the brand cultural context and the elaboration of the brand history.
Fashion design Education Cultural value Brand value
WU Bibo
School of Design Art, China Academy of Art, P.R.China
国际会议
2012 International Symposium --Educational Research and Educational Technology(2012教育研究与教育技术国际学术会议)
合肥
英文
292-296
2012-04-07（万方平台首次上网日期，不代表论文的发表时间）