Analysis on Application Strategy of Online Word of Mouth Marketing to SNS

摘要：

This paper carried on the analysis to the development present situation of SNS,summarized the current problems in the SNS,then based on the analysis of online word of mouth value,explored building new profit pattern about online word of mouth marketing,and proposed corresponding strategies.

关键词： SNS Word-of-mouth marketing opinion leader

作者: LiJingjing ChenLi

作者单位: College of Business Guangxi University for Nationalities Nanning,Guangxi

会议类型: 国际会议

会议名称: 2012 International Conference on Computer Science and Electronic Engineering(2012 IEEE计算机科学与电子工程国际会议 ICCSEE 2012)

会议地点: 杭州

会议语种:英文

页码: 571-574

在线出版日期: 2012-03-23（万方平台首次上网日期，不代表论文的发表时间）