The Logic Analysis of Taijiquan Industrialization
This paper aims to study Taijiquan industrialization, based on the research methods like documentation, comparison and discussion, together with marketing management. The basic conclusion is that Taijiquan industrialization can be implemented through the following ways: To build corporate organization, and implement industrialization gradually relying on corporation; To set up Taijiquan brand——adopt functional orientation, standardized design and propagation to Taijiquan, and create correct Taijiquan brand image; To develop a series of scale expansion through the strategies of direct, improved, serialized and trans-boundary extension; To realize Taijiquan industrialization through learning sports industry development experience from home and abroad, attaching importance to talent cultivation, marketing integration spreading, multi-industry development, government support and all-people participation.
Taijiquan Brand Industrialization
CHEN Hongxing
P. E. Dept., Wuhan Textile University, Wuhan, Hubei, China, 430073
国际会议
武汉
英文
404-408
2012-01-06（万方平台首次上网日期，不代表论文的发表时间）