The Study of Development Strategy for Operating Health Clubs in Wenzhou City

摘要：

Based on the investigation of industry management condition, club size, operating characteristics, management characteristics, marketing strategy and the basic conditions of bodybuilders of Wenzhou commercial health clubs, this paper analyzes and summarizes the existing problems in the development of Wenzhou commercial health clubs, such as disorderly competition, inaccurate market positioning, lack of consumer guide, faulty marketoriented legal system, lack of the high-level management personnel, and makes a number of recommendations according to these facts.

关键词： Wenzhou city Operating health clubs The status quo

作者: SANG Guoqiang

作者单位: Institute of Physical Education, Wenzhou University, Wenzhou, Zhejiang, 325035

会议类型: 国际会议

会议名称: 2012 International Symposium--Sport Innovation and Development of Universities and Colleges(2012高校体育创新与发展国际学术会议)

会议地点: 武汉

会议语种:英文

页码: 551-556

在线出版日期: 2012-01-06（万方平台首次上网日期，不代表论文的发表时间）