Observing Sports Public Relations from the Marketing Perspective

摘要：

This article, from the perspective of the marketing, analyzed advantages and disadvantages of the sports public relations. Based on this, it put forward relevant suggestions for the enterprise implementation of public relations strategy for sports.

关键词： Marketing Sports public relations Strategy

作者: PENG Rong

作者单位: Wuhan Textile University, Wuhan, Hubei, 430073

会议类型: 国际会议

会议名称: 2012 International Symposium--Sport Innovation and Development of Universities and Colleges(2012高校体育创新与发展国际学术会议)

会议地点: 武汉

会议语种:英文

页码: 573-575

在线出版日期: 2012-01-06（万方平台首次上网日期，不代表论文的发表时间）